CUSTOMER LOYALTY: INFLUENCES ON THREE TYPES OF RETAIL STORES’ SHOPPERS
Year of publication: |
2012
|
---|---|
Authors: | Li, Mei-Lien ; Green, Robert D. ; Farazmand, Farideh A. ; Grodzki, Erika |
Published in: |
International Journal of Management and Marketing Research. - Vol. 5.2012, 2, p. 1-19
|
Subject: | Customer loyalty | marketing strategy | perceived value | relationship quality |
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