Customer loyalty programmes : the loss to the fiscus in South Africa
Year of publication: |
2013
|
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Authors: | Pidduck, Teresa Calvert ; Odendaal, Karen |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 12.2013, 12, p. 1521-1534
|
Subject: | Award | Customer Loyalty Programme | Deduction | Income | Leakage | Revenue Administration | Revenue Reform | Tax Base | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Südafrika | South Africa | Finanzverwaltung | Fiscal administration | Steuereinnahmen | Tax revenue |
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