Customer loyalty, retention, and customer relationship management

Online-Ressource (117 p)

Journal of Consumer Marketing ; 23, no. 7

Description based upon print version of record

Cover; Contents; Editorial; Using private label credit cards as a loyalty tool; Using customer equity models to improve loyalty and profits; The art of storytelling: how loyalty marketers can build emotional connections to their brands; Life is not a shopping cart: three keys to building brands and improving customer loyalty; The role of loyalty programs in behavioral and affective loyalty; Lasting customer loyalty: a total customer experience approach; Segmenting customer-brand relations: beyond the personal relationship metaphor; Look after me and I will look after you!

A strategic approach to building online customer loyalty: integrating customer profitability tiersThe royalty of loyalty: CRM, quality and retention; Masochistic marketing: Volvo Australia's not "so safe" strategy; Customer satisfaction and loyalty in a digital environment: an empirical test; Customer loyalty programs: are they fair to consumers?; Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets; Does parent satisfaction with a childcare provider matter for loyalty?

Movie theaters' suicide-by-advertising with income from abusing customersAwards for Excellence;

Electronic reproduction; Available via World Wide Web

ECONIS - Online Catalogue of the ZBW