Extent: | Online-Ressource (117 p) |
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Series: | Journal of Consumer Marketing ; 23, no. 7 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Contents; Editorial; Using private label credit cards as a loyalty tool; Using customer equity models to improve loyalty and profits; The art of storytelling: how loyalty marketers can build emotional connections to their brands; Life is not a shopping cart: three keys to building brands and improving customer loyalty; The role of loyalty programs in behavioral and affective loyalty; Lasting customer loyalty: a total customer experience approach; Segmenting customer-brand relations: beyond the personal relationship metaphor; Look after me and I will look after you! A strategic approach to building online customer loyalty: integrating customer profitability tiersThe royalty of loyalty: CRM, quality and retention; Masochistic marketing: Volvo Australia's not "so safe" strategy; Customer satisfaction and loyalty in a digital environment: an empirical test; Customer loyalty programs: are they fair to consumers?; Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets; Does parent satisfaction with a childcare provider matter for loyalty? Movie theaters' suicide-by-advertising with income from abusing customersAwards for Excellence; Electronic reproduction; Available via World Wide Web |
ISBN: | 978-1-84663-238-9 ; 978-1-84663-238-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673532