CUSTOMER LOYALTY - THE GUARANTEED SUCCESS OF AN ORGANIZATION ON THE MARKET
Year of publication: |
2013
|
---|---|
Authors: | Carmen-Maria, IORDACHE ; Alexandrina, SÎRBU |
Published in: |
Management Strategies Journal. - Constantin Brancoveanu University. - Vol. 22.2013, 4, p. 41-48
|
Publisher: |
Constantin Brancoveanu University |
Subject: | organization | relationship marketing | loyalty | customer loyalty | behavioral loyalty |
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