Customer loyalty through social networks: Lessons from Zara on Facebook
Year of publication: |
2014
|
---|---|
Authors: | Gamboa, Ana Margarida ; Gonçalves, Helena Martins |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 57.2014, 6, p. 709-717
|
Publisher: |
Elsevier |
Subject: | Social media | Social networks | Facebook | Customer loyalty | Brand marketing | Customer satisfaction |
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