Customer loyalty to store and brand
Year of publication: |
1961
|
---|---|
Authors: | Cunningham, Ross M. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 39.1961, 6, p. 127-137
|
Subject: | Vereinigte Staaten | Marktpsychologie |
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