Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Year of publication: |
2007
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Authors: | Palmatier, Robert W. ; Scheer, Lisa K. ; Steenkamp, Jan-Benedict E.M. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 2, p. 185-199
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