Customer Loyalty: Toward an Integrated Conceptual Framework
Year of publication: |
1994
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Authors: | Dick, Alan S. ; Basu, Kunal |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 22.1994, 2, p. 99-113
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Saved in:
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