Customer management in public sector organisations
Year of publication: |
2008
|
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Authors: | Woodcock, Neil ; Stone, Merlin ; Ekinci, Yuksel |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 10.2008/09, 1, p. 16-28
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Subject: | Öffentlicher Sektor | Public sector | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Großbritannien | United Kingdom |
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