Customer orientation and future market focus in NSD
Year of publication: |
2011
|
---|---|
Authors: | Hillebrand, Bas ; Kemp, Ron ; Nijssen, E. J. |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 22.2011, 1, p. 67-84
|
Subject: | Lieferantenmanagement | Supplier relationship management | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | KMU | SME | Niederlande | Netherlands |
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