Customer orientation and innovativeness : differing roles in New and Old Europe
Vasilis Theoharakis; Graham Hooley
| Year of publication: |
2008
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|---|---|
| Authors: | Theoharakis, Vasilis ; Hooley, Graham J. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 1, p. 69-79
|
| Subject: | Schwellenländer | Emerging economies | Beziehungsmarketing | Relationship marketing | Innovation | Wettbewerbsvorteil | Competitive advantage | Nachhaltige Entwicklung | Sustainable development | EU-Staaten | EU countries | EU-Mitgliedschaft | EU membership | Vergleich | Comparison |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003662484