Customer orientation and market action
Year of publication: |
1998
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Authors: | Johnson, Michael D. |
Publisher: |
Upper Saddle River, NJ [u.a.] : Prentice-Hall [u.a.] |
Subject: | Kundenmanagement | Kundenorientierung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard, (1995)
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Righetti, Claudio, (1997)
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Holz, Stefan, (1997)
- More ...
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The nature and methodological implications of the cognitive representation of products
Fornell, Claes, (1986)
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Decision processing and product comparability : a theory of strategy selection
Johnson, Michael D., (1983)
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Johnson, Michael, (2009)
- More ...