Customer orientation and organizational innovation : the case of environmental management practices
Year of publication: |
2016
|
---|---|
Authors: | Pekovic, Sanja ; Rolland, Sylvie ; Gatignon, Hubert A. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 7, p. 835-848
|
Subject: | Environmental management practices | Organizational innovation | Customer orientation | Market environment | Umweltmanagement | Environmental management | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Innovation |
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