Customer-oriented behaviour of front-line service employees: the need to be both willing and able
Year of publication: |
2010
|
---|---|
Authors: | Pimpakorn, Narumon ; Patterson, Paul G. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 2, p. 57-65
|
Subject: | Dienstleistungsqualität | Service quality | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Arbeitszufriedenheit | Job satisfaction | Leistungsmotivation | Work motivation | Thailand |
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