Customer‐oriented financial service personalization
Year of publication: |
2005
|
---|---|
Authors: | Huang, Eugenia Y. ; Lin, Chia‐Yu |
Published in: |
Industrial Management & Data Systems. - Emerald Group Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 105.2005, 1, p. 26-44
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Financial services | Customer orientation | Mass behaviour | Customization |
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