Customer participation : mandatory or voluntary behaviour?
Year of publication: |
July 2016
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Authors: | Ercsey, Ida |
Published in: |
Theory, methodology, practice. - Miskolc : Univ., Faculty of Economics, ISSN 1589-3413, ZDB-ID 2409474-2. - Vol. 12.2016, 1, p. 27-36
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Subject: | value co-creation | consumer participation behaviour | consumer citizenship behaviour | Generations Y and X | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
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