Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange theory
Lars-Erik Casper Ferm, Park Thaichon
| Year of publication: |
2021
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|---|---|
| Authors: | Casper Ferm, Lars-Erik ; Thaichon, Park |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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| Subject: | Attitudinal loyalty | Online interaction propensity (OIP) | Participation attitude | Retail banking | Social media | Trust | Social Web | Social web | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102584 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581920