Customer-perceived value in long-term buyer-supplier relationships : the general B2B insurance sector
Xuan Nhi Nguyen, Park Thaichon, and Phi Van Nguyen Thanh
| Year of publication: |
2019
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|---|---|
| Authors: | Xuan Nhi Nguyen ; Thaichon, Park ; Phi Van Nguyen Thanh |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 40.2019, 1, p. 48-65
|
| Subject: | Customer-perceived value | firm resources | general insurance services | relationship marketing | service marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Versicherung | Insurance | Dienstleistungsmarketing | Services marketing | Betriebliche Wertschöpfung | Value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2019.1587866 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179156