Customer perceived value through quality augmented reality experiences in retail : the mediating effect of customer attitudes
Year of publication: |
2022
|
---|---|
Authors: | Al-Imamy, Saifeddin ; Al-Imamy, Samer |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 4, p. 428-447
|
Subject: | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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