Customer perceptions of dependencies in customer-supplier relationships
Year of publication: |
2011
|
---|---|
Authors: | Fink, Robert C. ; James, William L. ; Hatten, Kenneth J. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 1, p. 73-89
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Transaktionskosten | Transaction costs |
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