Customer poaching and brand switching
Year of publication: |
2000
|
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Authors: | Fudenberg, Drew ; Tirole, Jean |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 31.2000, 4, p. 634-657
|
Subject: | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
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