Customer Poaching and Brand Switching
Year of publication: |
2000
|
---|---|
Authors: | Fudenberg, Drew ; Tirole, Jean |
Publisher: |
[S.l.] : SSRN |
Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
Description of contents: | Abstract [papers.ssrn.com] |
-
Righetti, Claudio, (1997)
-
Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K., (1999)
-
Customer poaching and brand switching
Fudenberg, Drew, (1999)
- More ...
-
A Theory of Income and Dividend Smoothing Based on Incumbency Rents
Tirole, Jean, (1995)
-
Incomplete Information Bargaining with Outside Opportunities
Tirole, Jean, (1987)
-
Fudenberg, Drew,
- More ...