Customer Poaching and Brand Switching.

Firms sometimes try to "poach" the current customers of their competitors by offering them special inducements to switch. The authors analyze duopoly poaching under both short-term and long-term contracts in two polar cases: either each consumer's brand preferences are constant from one period to the next, or preferences are independent over time.

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Year of publication:	1999
Authors:	Fudenberg, D. ; Tirole, J.
Institutions:	Harvard Institute of Economic Research (HIER), Department of Economics
Subject:	CONSUMPTION \| MARKET STRUCTURE \| COMPETITION

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Series:	Harvard Institute of Economic Research Working Papers.
Type of publication:	Book / Working Paper
Notes:	39 pages
Classification:	D40 - Market Structure and Pricing. General ; D11 - Consumer Economics: Theory ; L21 - Business Objectives of the Firm
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005245677