Customer portfolio management in e-commerce : an analytical model for optimization
Stefan Sackmann; Dennis Kundisch; Markus Ruch
| Year of publication: |
2010
|
|---|---|
| Authors: | Sackmann, Stefan ; Kundisch, Dennis ; Ruch, Markus |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 33.2010, 5/6, p. 617-634
|
| Subject: | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Kunden | Customers | Portfolio-Management | Portfolio selection | Beziehungsmarketing | Relationship marketing | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003991424