Customer portfolio management in e-commerce: an analytical model for optimization
Year of publication: |
2010
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Authors: | Sackmann, Stefan ; Kundisch, Dennis ; Ruch, Markus |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8277, ZDB-ID 25351527. - Vol. 33.2010, 6 (21.5.), p. 617-635
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