Customer power, strategic investment, and the failure of leading firms
Clayton M. Christensen; Joseph L. Bower
| Year of publication: |
2004
|
|---|---|
| Authors: | Christensen, Clayton M. ; Bower, Joseph L. |
| Published in: |
Managing strategic innovation and change : a collection of readings. - New York, NY [u.a.] : Oxford Univ. Press, ISBN 0-19-513577-6. - 2004, p. 70-91
|
| Subject: | Beziehungsmarketing | Relationship marketing | Investitionsentscheidung | Investment decision | Innovation | Technischer Fortschritt | Technological change | Ressourcenabhängigkeits-Ansatz | Resource dependence approach |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002241668