Customer preferences of multichannel operations in the context of omnichannel world
Year of publication: |
2021
|
---|---|
Authors: | Öztek, M. Yaman ; Çengel, Özgür |
Published in: |
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey. - Bingley, UK : Emerald Publishing, ISBN 978-1-80043-389-2. - 2021, p. 43-54
|
Subject: | Multichannel retailing | globalization | omnichannel retailing | competition | customer preferences | omnichannel strategies | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis |
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