Customer preferences versus managerial decision-making in open innovation communities : the case of Starbucks
Year of publication: |
November 2015
|
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Authors: | Martínez-Torres, María del Rocío ; Rodriguez-Piñero, F. ; Toral, Sergio L. |
Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 27.2015, 10, p. 1226-1238
|
Subject: | open innovation | innovation policies | customer communities | collective intelligence | decision-making | Innovationsmanagement | Innovation management | Social Web | Social web | Open Innovation | Open innovation | Entscheidung | Decision |
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