Customer Profiling im Electronic Commerce : methodische Grundlagen, Anwendungsprobleme und Managementimplikationen
Year of publication: |
2001
|
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Authors: | Buxel, Holger Henning |
Publisher: |
Aachen : Shaker |
Subject: | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce | IT-gestütztes Marketing | Computer-assisted marketing | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Individualismus | Individualism | Theorie | Theory | Kundenmanagement |
Description of contents: | Table of Contents [gbv.de] |
Extent: | X, 290 S Ill., graph. Darst 21 cm |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Hannover, Univ., Diss., 2001 |
ISBN: | 3-8265-9222-0 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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