Customer profitability analysis : a tool for improving bank profits
by Kenneth E. Reich and Dennis C. Neff
| Alternative title: | Customer profitability analysis |
|---|---|
| Year of publication: |
[c1972]
|
| Authors: | Reich, Kenneth E. |
| Other Persons: | Neff, Dennis C. (contributor) |
| Institutions: | Bank Administration Institute (contributor) ; Robert Morris Associates (contributor) |
| Publisher: |
Park Ridge, Ill : Bank Administration Institute |
| Subject: | Bankbetrieb | Vereinigte Staaten | Rentabilität | Profitability | Bank | Beziehungsmarketing | Relationship marketing | Gewinn | Profit |
| Extent: | xii, 97 p 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Prepared under the direction of Bank Administration Institute and Robert Morris Associates Bibliography: p. 97 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000531625