Customer profitability in a supply chain
Year of publication: |
1999
|
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Authors: | Niraj, Rakesh ; Gupta, Mahendra ; Narasimhan, Chakravarthi |
Publisher: |
Cambridge, MA |
Subject: | Kundenwert | Customer value | Lieferkette | Supply chain | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Rentabilität | Profitability |
Extent: | 36 S |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 99,125 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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