Customer Profitability - Prospective vs. Retrospective Approaches in a Business-to-Business Setting
Year of publication: |
2001
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Authors: | Jacobs, Fred A. ; Johnston, Wesley ; Kotchetova, Natalia |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 30.2001, 4, p. 353-364
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