Customer protest: exit, voice or negative word of mouth
Year of publication: |
2008
|
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Authors: | Solvang, Bernt Krohn |
Published in: |
The international journal of business science & applied management : IJBSAM. - [Erscheinungsort nicht ermittelbar] : [Verlag nicht ermittelbar], ISSN 1753-0296, ZDB-ID 2406737-4. - Vol. 3.2008, 1, p. 14-28
|
Subject: | voice | word of mouth | WOM | exit | satisfaction | loyalty | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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