Customer psychological empowerment as a critical source of customer engagement
Year of publication: |
January-March 2017
|
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Authors: | Morrongiello, Caroline ; N’Goala, Gilles ; Kreziak, Dominique |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 1, p. 61-87
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Subject: | Customer psychological empowerment | customer engagement | e-reputation | online platform | tourism | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Tourismus | Tourism | Leistungsmotivation | Work motivation |
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