Customer Reactions to Variety: Too Much of a Good Thing?
Year of publication: |
1998
|
---|---|
Authors: | Lehmann, Donald R. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 26.1998, 1, p. 62-65
|
Saved in:
Saved in favorites
Similar items by person
-
Biswas, Dipayan, (2021)
-
Analysis for marketing planning
Lehmann, Donald R., (1991)
-
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R., (1989)
- More ...