Customer referral behavior : do switchers and stayers differ?
Alisha Stein and B. Ramaseshan
| Year of publication: |
2015
|
|---|---|
| Authors: | Stein, Alisha ; Ramaseshan, B. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 18.2015, 2, p. 229-239
|
| Subject: | switchers | stayers | customer referral behavior | perceived value | service quality | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011283705