Customer Referral Management: Optimal Reward Programs - Should you pay your customers to bring their friends? It depends on how hard it is to delight them!
Year of publication: |
2001
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Authors: | Biyalogorsky, Eyal ; Gerstner, Eitan ; Libai, Barak |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 20.2001, 1, p. 82-95
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