Customer referral management : the implications of social networks
Year of publication: |
2008
|
---|---|
Authors: | Law, Monica |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 5/6, p. 669-683
|
Subject: | Soziales Netzwerk | Social network | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
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