Customer relations
Victoria J. Farkas, ed.
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Farkas, Victoria J. (ed.) |
| Publisher: |
New York : Nova Science Publishers |
| Subject: | Beziehungsmarketing | Relationship marketing | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IV, V, 158 S. Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes index. - Enth. 7 Beitr. Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers / Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino Measuring corporate CRM strategy : its model, methodology, and application / Hyung-Su Kim Inter-organizational social capital as relationship investments : an empirical investigation of the effects on customers' relationship satisfaction / Mariachiara Colucci, Manuela Presutti Customer value analysis : a two-stage data mining approach / Ching-Tzu Tsai, Chih-Fong Tsai, Chia-Sheng Hung Customer relations and loyalty-based segmentation : a B2B approach in the tourism industry / Irene Gil-Saura, María-Eugenia Ruiz-Molina, Beatriz Moliner-Velázquez Pros and cons of long-term customer relationships / Christina Öberg Involvement as market creation : a new way to consider customer relations / Johan Gaddefors, Alistair R. Anderson Customer relationship dissolution following mergers and acquisitions : reasons, counterforces, and consequences / Christina Oberg. Erscheinungsjahr in Vorlageform:c 2011 |
| ISBN: | 978-1-61761-210-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013550603