Customer relationship challenges following international acquisitions
Christina Öberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Öberg, Christina |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 3, p. 259-282
|
| Subject: | Case studies | Small-to-medium-sized enterprises | Internationalization | High technology | Hochtechnologie | Beziehungsmarketing | Relationship marketing | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Übernahme | Takeover |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010375169