Customer relationship dissolution following mergers and acquisitions - reasons, counterforces and consequences
Year of publication: |
2011
|
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Authors: | Öberg, Christina |
Published in: |
Encyclopedia of finance research ; Vol. 2. - New York, NY : Nova Science Publ.. - 2011, p. 411-440
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Subject: | Beziehungsmarketing | Relationship marketing | Übernahme | Takeover |
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