Customer Relationship Management : 12 CRM-Best Practice-Fallstudien zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Martin Stadelmann; Sven Wolter; Sven Reinecke; Torsten Tomczak [Hrsg.]
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Stadelmann, Martin (contributor) ; Wolter, Sven (contributor) ; Reinecke, Sven (contributor) ; Tomczak, Torsten (contributor) |
| Publisher: |
Zürich : Verlag Industrielle Organisation |
| Subject: | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Unternehmensorganisation | Business organization | Unternehmenserfolg | Marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 347 S. graph. Darst. 240 mm x 165 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Fallstudiensammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 19 Beitr. Gb. : ca. EUR 47.50, ca. CHF 79.00 |
| ISBN: | 3-85743-714-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001774779