Customer relationship management : a databased approach
V. Kumar; Werner J. Reinartz
| Year of publication: |
2006
|
|---|---|
| Authors: | Kumar, V. |
| Other Persons: | Reinartz, Werner J. (contributor) |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Kundenmanagement | Database-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXIV, 323 S. graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 978-0-471-27133-8 ; 0-471-27133-0 ; 978-0-471-27133-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002137753