CUSTOMER RELATIONSHIP MANAGEMENT - A MAJOR ELEMENT OF THE COMPANYS BUSINESS STRATEGY
Year of publication: |
2011
|
---|---|
Authors: | DUMITRU, Nicoleta Rossela ; STIOCA, Ivona ; NEGRICEA, Costel |
Published in: |
Holistic Marketing Management Journal. - Holistic Marketing Management, ISSN 2247-1189. - Vol. 1.2011, 3, p. 16-21
|
Publisher: |
Holistic Marketing Management |
Subject: | relationship marketing | customer orientation | CRM | customer value | customer satisfaction | customer behavior |
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