Customer relationship management adoption : using a dynamic capabilities approach
Year of publication: |
2011
|
---|---|
Authors: | Pedron, Cristiane Drebes ; Caldeira, Mario |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2011, 3, p. 265-281
|
Subject: | Beziehungsmarketing | Relationship marketing | Dynamische Kompetenzen | Dynamic capabilities | Telekommunikationssektor | Telecommunications industry | Portugal |
-
Measuring the return of quality investments
Coelho, Pedro S., (2010)
-
Kim, Jong-Seok, (2023)
-
Capron, Laurence, (2009)
- More ...
-
Customer relationship management adoption : using a dynamic capabilities approach
Pedron, Cristiane Drebes, (2011)
-
Caldeira, Mario, (1998)
-
Knowledge management implementation : an evolutionary process in organizations
Oliveira, Mirian, (2012)
- More ...