Customer Relationship Management and Firm Performance
Year of publication: |
2015
|
---|---|
Authors: | Coltman, Tim ; Devinney, Timothy M. ; Midgley, David |
Publisher: |
[S.l.] : SSRN |
Subject: | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view |
Extent: | 1 Online-Ressource (39 p) |
---|---|
Series: | INSEAD Working Paper ; No. 2009/18/MKT |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 16, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1386484 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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