Customer relationship management and firm performance: the mediating role of business strategy
| Year of publication: |
2010
|
|---|---|
| Authors: | Reimann, Martin ; Schilke, Oliver ; Thomas, Jacquelyn S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 3, p. 326-347
|