Customer relationship management and marketing effectiveness : a comparative consumer study
Year of publication: |
2018
|
---|---|
Authors: | Wali, Andy Fred |
Published in: |
Paradigm : the journal of Institute of Management Technology. - London : Sage Publishing, ISSN 2394-6083, ZDB-ID 2509680-1. - Vol. 22.2018, 2, p. 101-124
|
Subject: | Customer relationship management | marketing effectiveness | comparative consumers’ experiences | qualitative multi-method | NVivo 10 | Nigeria | UK | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marketing |
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