Customer relationship management and the social and semantic web : enabling cliens conexus

Ricardo Colomo-Palacios; João Varajão; Pedro Soto-Acosta, [editors]

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher

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Year of publication:	c 2012
Other Persons:	Colomo-Palacios, Ricardo (contributor) ; Varajão, João (contributor) ; Soto-Acosta, Pedro (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Semantisches Web \| Semantic web \| Kundenmanagement \| Beziehungsmanagement \| Semantic Web
Description of contents:	Table of Contents [gbv.de]
Published items:	18 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	XVI, 342 S. graph. Darst.
Series:	Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index. - Enth. 18 Beitr. Erscheinungsjahr in Vorlageform:c 2012
ISBN:	1-61350-044-0 ; 978-1-61350-046-0 ; 978-1-61350-044-6 ; 978-1-61350-045-3 ; 978-1-61350-045-3
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009382347