Customer relationship management as a correlate of organisational performance in the Nigerian insurance industry
Folake F. Olowokudejo; A. O. Fagbemi
Year of publication: |
2012
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Authors: | Olowokudejo, Folake F. ; Fagbemi, A. O. |
Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3845, ZDB-ID 2614379-3. - Vol. 2.2012, 4, p. 324-340
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Subject: | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Versicherung | Insurance | Nigeria |
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